Stylish and contemporary, FAD is a digital newcomer to the art world, covering art news, street art, video, design, openings, international fairs and provides exclusive artist interviews. Encompassing all aspects of the art world including the social and practical elements, this website caters to all artistic appetites and temperaments. Founded by Whatever People Mark Westall and Marcin Zieba.
Besides the eye-grabbing and user-friendly layout we created, we also exercised our content generation muscles to ensure that the website continually lives up to its faddishness, offering a constant stream of the art world's latest news. Yes, FAD is more than just an arty face.
- – Branding
- – Content Generation